Epic Games’ free game giveaways have been “magical” for user acquisition

Epic Games' Tim Sweeney has admitted that while its free game giveaways have been good for business, many of its exclusivity deals “were not good investments.” At a recent press conference, Epic CEO Sweeney spoke candidly about the Epic Games Store's user acquisition methods, but acknowledged that while “some of[its EGS exclusives]did extremely well,” “a … Read more

Steam demo overhaul includes standalone store pages, user reviews and wishlist notifications

Valve has introduced several changes to how demos are handled on Steam, as well as how developers can better present them to potential players. Perhaps the most notable new feature is that studios can now create separate store pages for their free demos, where they can post screenshots, trailers, and specify the content of this … Read more