Sporty Group acquires Sociable Soccer

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Sports entertainment and betting company Sporty Group has acquired Sociable Soccer.

Sociable Soccer, the spiritual successor to Jon Hare’s long-running football franchise Sensible Soccer, remains hugely popular. Its latest iteration, Sociable Soccer 24, is now available on PC and Nintendo Switch, with a console release also planned for later this year.

“I’m very proud of my games and my entrepreneurial legacy,” Hare told VentureBeat. “It’s no small feat to have run two independent game studios that generated numerous successful original IPs over five decades and to now have sold both businesses while continuing to develop blockbuster games with fans around the world.

“In recent years, game development and publishing have become more complex than ever and the landscape is increasingly competitive, making it difficult for titles to find their audience.

“Bringing our talented development team together under the Sporty umbrella allows us to continue to focus on what we do best – designing and building successful games for as many platforms and players as possible,” added Hare. “Being able to do this confidently knowing that we have a growing and highly successful sports entertainment conglomerate behind us makes Sporty the ideal partner for us, as it will allow us to create better games and expand our audience.”

Gregory Parsons, VP of Business Development at Sporty Group, said: “As we continue to enhance and diversify Sporty Group’s overall portfolio, we have been considering adding a football video game to the Sporty ecosystem. As part of this process, we have investigated a number of opportunities in the sector.

“Once we sat down with Jon and his team, it was clear that we shared the same ambitions and we were very excited to bring them into the Sporty family. We have big plans for the future of Sociable Soccer and we see this as just the beginning of a journey.”

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