My.Games has confirmed that it will sell its non-game development and publishing businesses, including DonationAlerts and Boosty.
The European game developer and publisher says it has recently reached a binding agreement to sell its subsidiary CEBC to Broadsmart Group founder Pavel Kharaneka. The deal is expected to close by the end of the year.
Although the terms of the sale have not been made public, My.Games says the sale “allows it to fully focus on its core business: game development and publishing.”
DonationAlerts is exactly what the name suggests and “helps streamers communicate and monetize across all creative niches,” including donations, subscriptions, alerts, and polls.
Boosty allows fans to follow their favorite content creators, bloggers, and streamers, “all in one place.”
“In 2023, we began a restructuring process that spun off My.Games’ non-game development and publishing businesses and placed them under the management of CEBC,” said Elena Grigorian, CEO of My.Games.
“We began negotiations to sell these assets in March 2024 and are pleased to announce that they have now been finalized. This step supports the company's commitment to focus all of its resources on its core business of creating exceptional gaming experiences for players around the world.”
“I have long wanted to expand my portfolio with digital trading assets and I am glad to now have that opportunity with CEBC,” Kharaneka added.
“We live in an era where digital content is an integral part of people's daily lives, helping them learn, express themselves and monetize their skills and creativity. Boosty and DonationAlerts have clear potential and I look forward to seeing how these platforms continue to evolve and contribute to the creative community under new leadership.”
A year ago, My.Games opened a new office in Abu Dhabi with the aim of expanding its international presence.