I Tested These $349 Shure Headphones and They Sound Amazing — Here's Why I Won't Buy Them

What should a premium pair of headphones do for everyday use in 2024, especially when they cost $349? You want decent sound quality, of course, but you can have that without the comfort that has become nearly ubiquitous in headphones designed for everyday use. For this price, I also expect solid ANC for my daily commute, a decent microphone for calls, and wear detection so you can pick up right where you left off.

Here are the features that the best over-ear headphones in this price range, like the Bose, already offer: QuietComfort Ultra ($379) and Sony WX-1000XM5 ($399), for example. Unfortunately, Shure's latest high-end ANC headphones, the Aonic 50 Gen 2 ($349), fail to compete with such fierce competition. I just spent a few weeks testing them for my Shure Aonic 50 Gen 2 Reviewand while I was blown away by the sound quality, these expensive headphones left a lot to be desired in everyday use, which is what they are designed for. So what went wrong?

Studio quality sound

Let me start by saying that the Aonic 50 Gen 2 deliver phenomenal audio performance, befitting Shure’s studio sound pedigree. During testing, I listened to a range of music via USB-C in lossless quality using Apple Music and Napster, and was very impressed with the fidelity of the Aonic 50 Gen 2.

A photo of the Shure Aonic 50 Gen 2 headphones

(Image credit: Future)

They're not very bassy by default, but they're incredibly well-balanced, allowing even the songs' subtlest elements to stand out from the mix without sounding unnaturally pronounced. As I mentioned in my review, Stevie Nicks' ethereal vocals on Fleetwood Mac's 2004 remaster of “Dreams” were a particular treat, as was Jamiroquai's “Canned Heat,” where the floating funk guitar riff can so easily be overwhelmed by Jay Kay's vocals, pulsing bassline, and choral synths – but not here.

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