Gaming and esports brand GiantX has acquired AI esports coaching startup iTero Gaming.
Although the total sum was not disclosed, the company said the acquisition was a “multi-million dollar deal.”
As part of the acquisition, iTero founder Jack J Williams has been appointed as Chief Gaming Technology Officer at GiantX. He founded iTero Gaming in 2022.
GiantX plans to use iTero’s tools to provide training and information to players, as well as individualized coaching.
The partnership will focus on League of Leagues, for which iTero already has a training app that has recorded almost a quarter of a million installs in the past two years.
“This marks a pivotal moment in GiantX's ongoing commitment to innovation and excellence in esports, empowering gamers around the world to achieve their competitive best,” said GiantX Co-CEO Tim Reichert.
“We are excited to leverage this new technology to optimize our team's training during practice and unleash the full potential of our professional players and the global gaming community.”
GiantX was formed in December 2023 following the merger between Excel Esports and Giants Esports.