Advisory firm Agora Gaming Partners raises $600,000 at launch

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New global advisory firm Agora Gaming Partners has raised $600,000 at launch.

Founded by Pontus Mahler (former Vice President of Global Top Round) and Jacques Benchetrit (former Head of M&A and Fundraising at Global Top Round), AGP will provide publishing and equity deals, as well as fundraising services for startups and game developers.

AGP will launch with six customers and will be backed by investments from several anonymous gaming angel investors.

On the publishing side, AGP will focus on PC and console deals as lead agents and negotiators on independent and AA titles with budgets up to $50 million, as well as acting as IP licensing negotiators.

AGP will also help companies valued up to $100 million find long-term partners, as well as assist startups and developers in raising funds.

“We are very excited to launch Agora Gaming Partners to work with some of the most talented entrepreneurs in the gaming industry,” said Mahler. “The combined experience of Jacques, myself and our team provides our clients with the tools they need to succeed in today’s competitive landscape.”

Benchetrit added: “We have built many incredible relationships within the gaming industry. AGP is our way of giving back, providing information, connections and our time so our friends can realise their ambitions.”

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